A short, powerful hook statement that includes
context about who you are/what your business is. This
statement is meant to “hook” people to keep scrolling,
while providing context into your brand. Ideally
between 15-20 words.
NAME OF BRAND
Short
headline
introducing
yourself
This should be one or two paragraphs with some key points
about who you are, what credentials you have and why you do
what you do. Start with a strong personal statement, then
zoom out and give potential clients more context.
Convey your authority through both your skillset and your
experience, and add in a detail or two about your own
personal journey to help build trust and emotional connection
with potential clients. What can you do for them? Why should
they trust you? Be sure to infuse personality and brand voice,
and end on a positive, inspirational or motivational note.
About Your
Main
Offering
Three to four sentences describing your overall
offering and its benefits. Keep things conversational,
inspirational, and top level; this is a place to really distill
what is most important and most enticing about
your services. In a nutshell, what are you offering
and how will it improve the lives of your potential clients?
Inspiring, 2-5 word CTA >>
HEADLINE OR
PODCAST TITLE
On-brand description sentence about what
this blog/podcast covers.
2-5 word CTA to read/hear more >>
Listen Now
WORK WITH ME
Short headline
about your services
as a whole
OFFERING 1
Two to three inspirational sentences describing the service and its benefits. Make sure to go into detail about exactly what is included, how it will be delivered and why it’s valuable.
OFFERING 2
Two to three sentences describing the service and its benefits, same as above. Though keep in mind, this should be the second tier offering, so make sure to emphasize both the added services and reasonable pricing.
OFFERING 3
Two to three sentences describing the service and its benefits, same as above. This should be the third tier offering, so emphasize the premium services and benefits and try to draw potential clients to this option.
Short headline
about your
free offering
Short
headline
about your
free
offering
On-brand description sentence about what this item
is, why it’s worth obtaining and how it offers a
window into your paid services.
Inspiring, 2-5 word CTA >>