1-3 short, powerful hook sentences
that reflect your
ideal client’s greatest
challenge and desired outcome.
Spark their curiosity by showing them
you understand
their inner world.
(Ideally 200-300 characters).
WELCOME!
say hello to
the amanda
bucci template
FEATURED IN:
1 sentence that states
your position
on the
problem you’re solving
or
the outcome your
providing.
In ideally two to four sentences, aim
to deepen
the problem breakdowns
and the solutions
you’re offering in
the form of skills and methods.
Does this
sound like
you?
- Three to six bullet points
listing your ideal client’s
most
important pain points or
desired results they
WANT,
but are struggling to get. - What behaviors are they
repeating that aren’t
truly
serving them? - What beliefs do they have
about their ability to
reach
their goals that may be
holding them back? - How do they feel as a result
of this struggle? - What else may be holding
them back? - Think about what your
program provides
and work backwards to find the core problems
your offering solves.
well, just
imagine if...
- Three to six bullet points
listing the most beneficial
outcomes of your service. - What will your ideal customer
learn, gain or achieve? - What are their biggest desires
that your program
can help
them unlock? - What pieces of your program
are valuable to them,
and what
value will they provide? - What version of themselves
are they aiming to
embody?
ONE LINER ABOUT THE
SOLUTION
WOULD GO
HERE. Something like,
“WELL, YOU’RE IN LUCK…”
Re-introduce
the program
program
name goes
here
1-2 Sentences describing the
essence of the program,
your reason
for creating it, and/or the outcome
of joining.
client love notes
HIGHLIGHT ONE CORE / VIP STATEMENT FROM EACH TESTIMONIAL
Two to four client success stories go here. Try to choose testimonials that show the different types of results and positive outcomes people can expect from your program. Each testimonial should give the reader more information or insight. Please stick to the same word count/length for each testimonial, and be sure to include a first name, last initial, title and image.
First name, last initial, title
HIGHLIGHT ONE CORE / VIP STATEMENT FROM EACH TESTIMONIAL
Two to four client success stories go here. Try to choose testimonials that show the different types of results and positive outcomes people can expect from your program. Each testimonial should give the reader more information or insight. Please stick to the same word count/length for each testimonial, and be sure to include a first name, last initial, title and image.
First name, last initial, title
HIGHLIGHT ONE CORE / VIP STATEMENT FROM EACH TESTIMONIAL
Two to four client success stories go here. Try to choose testimonials that show the different types of results and positive outcomes people can expect from your program. Each testimonial should give the reader more information or insight. Please stick to the same word count/length for each testimonial, and be sure to include a first name, last initial, title and image.
First name, last initial, title
HIGHLIGHT ONE CORE / VIP STATEMENT FROM EACH TESTIMONIAL
Two to four client success stories go here. Try to choose testimonials that show the different types of results and positive outcomes people can expect from your program. Each testimonial should give the reader more information or insight. Please stick to the same word count/length for each testimonial, and be sure to include a first name, last initial, title and image.
First name, last initial, title
The Deets
WHAT YOU GET:
- A bulleted list of 3-6 points summarizing the
program’s features rooted in the value of them. - Think about: the number of modules, your method or process, the style of community and purpose of it, the access, the communication.
- Summarize the type of tangible benefits they receive from investing in your program.
- Is there a private community attached? Slack, Facebook group, etc. Are there live calls included or Voxer communications?
- What type of access: lifetime or specific container?
- Do they get downloadable worksheets or guides?
Here’s what you’ll learn
What’s up!
Introduce yourself here
A short paragraph with some key points about yourself, your credentials and your offering. If people aren’t convinced to purchase yet, this is a good way to gain their trust and connect with them on an emotional level. What’s your story? Why do you do what you do? Try to weave in as much credibility, personality and relatability as possible—you’ve been where they are and you know how to help!
List of facts about your credentials:
- Host of X Podcast
- Featured In Anything
- Years of Experience in Your Industry
- Street Cred
- Other Credentials
- # of Clients worked with in industry [Names]
MEET THE COACHES/ GUEST EXPERTS
Include a brief sentence highlighting the value of these additional experts.
More satisfied clients
HIGHLIGHT ONE CORE/ VIP STATEMENT FROM the TESTIMONIAL
An additional client success story goes here. Try to choose testimonials that show the different types of results and positive outcomes people can expect from your program. For variety, you can include video testimonials.
First name, last initial, title
WHO IT’S FOR
THIS IS DEFINITELY FOR YOU, IF:
- 4-6 bullets breaking down the place your ideal clients are in and the specific reasons someone like them would benefit from the program.
- Since the header is “This is DEFINITELY for you, if:”,
begin each of these bullets
with “You”, so it’s a continuation
of that sentence, and people
really feel like you’re speaking
TO them. - This is a good opportunity to qualify your prospect by attracting those with qualities you want, and repel those
who wouldn’t be a good fit. - For example: “....you are willing
to put in the work to finally get [DESIRED RESULT].”
ARE YOU READY?
MAIN CTA SECTION
This is your final opportunity to sell your program. You’ll want to reiterate all of the amazing features, benefits, outcomes, etc. of your service, and anchor the price in a way that makes the purchase seem worth every penny. Appeal to your ideal customer based on everything you know about them.